→ Based in Taichung, working worldwide
Hi, I'm Selina.
I studied Information Management for four years. What I actually learned: most "tech problems" aren't tech problems — they're nobody-wrote-down-who's-supposed-to-fix-this problems.
I build frontend, backend, mobile apps, and lately AI-assisted workflows. My last real client was in Eswatini, 8 hours behind Taiwan — we never once had a call, just WhatsApp and a lot of async trust. That taught me more about "the work" than any class did.
I ask annoying questions before I write a single line of code: who's actually using this, where do they give up, what are we quietly assuming. The coding part comes last. It's the easy part.
How I work
What is quietly losing you customers right now.
Where in the journey people actually drop off.
What to fix first, and what to deliberately skip.
The flow a real customer walks through, end to end.
The structure that makes it actually work, not just look right.
Chosen last — because it serves the five above.
Experience
Built front-end and admin-dashboard features for a fertilizer e-commerce platform in Vue, TypeScript and Nuxt.
Supported lesson prep and classroom communication for elementary English classes — where I learned to explain hard things simply.
Taught Java programming and algorithms to first-year students.
Stack
Every one of these started as a business problem.
Sompisi Transport
A family-run private driving service with no way for travellers to find or trust them online.
A mobile-first site that names the actual driver, prices the actual routes, and books straight into WhatsApp.
TripTally
Splitting travel costs across currencies always ends in a messy group chat and a spreadsheet nobody updates.
An offline-first expense tracker with per-day budgets, live currency conversion and a shared trip ledger.
Three ways to fix what's costing you customers.
Digital diagnostic
I stalk your website like a customer would: on my phone, half paying attention, ready to leave in 3 seconds. Wherever I bail, that's your problem.
Custom digital systems
Website, booking tool, customer portal — I build whatever actually solves it. Not whatever's trending this week.
AI-assisted workflows
You know that message you've typed 47 times this month? I automate it. You're welcome.
Let's talk about what's costing you customers.
A quick question or a full project — reach out however's easiest for you. I reply within a day.